In 2014, Google offered an amateur virtual reality viewer that uses your smartphone to create virtual environments. Virtual realities are opening avenues for software developers who want to expand beyond a product-focused industry. Virtual reality is no longer our fascinating future, it is happening now. As virtual reality products continue to develop, I think that brands will begin to use virtual reality to create consumer experiences for their people through the use of these products. Developer and consumer models are already being developed and introducing products and software for the wider public. Naturally, I believe the millennial generation will be attracted to the innovated and technological aspects of these virtual reality products and I think it will be a huge hit.
News Through Social Media
Millennials are overwhelmingly invested into the digital world. They are also invested in a dynamic way of life where they are always on the go and always shuffling between many things at once. A lot of millennials don’t have time to take an hour out of their day to watch the news on their television sets every morning. They like their information quick and easy to access. That is why a majority of millennials now receive most of their news through Twitter and Facebook. Smartphones have enabled us to receive our news much more efficiently and to be able to access our news from wherever in the world and whenever. I know this is especially true for me. In the morning when I wake up, I often check the news in my bed directly from my smartphone. Whereas, I probably wouldn’t be able to check the news every morning if I didn’t have Twitter to give me a quick update of everything I need to knowregarding what’s in the news for that short ten minutes while I lay in bed before I wake up in the morning. I also occasionally check my news while on my way to class or while I grab a coffee before work. Twitter and Facebook also have the ability to pull out relevant news to you by showing which news is trending and what news would be of interest to you. Millennials don’t want to see long and complex articles, they want short “get-to-the-point” information that tells them what they need to know right there in that moment.
In an effort to maximize storage and create bigger games, many consoles are becoming cloud-based, which allows for boosted performance and new gaming effects. As new gaming consoles introduce more capabilities, video games have been quick to adapt. SuperData Research suggests consumers will spend $5.1 billion on virtual-reality gaming this year in both product and software. That’s a huge leap from $660 million spent in 2015.
With the introduction of technologies, streaming services have emerged int the market as the greatest competitor to cable television. Due to the technological advances, easy accessibility and the efficiency of streaming services, a battle has sprung between these two powerhouses. It’s apparent that millennials are more attracted to these alternatives of cable television as these streaming services have reported substantially greater sales with people of younger generations. Sling TV and Sony Vue earned their fair share of the market among cable streaming services. In 2015, Sling TV was reportedly generating $5 million per month, passing the 250,000 user milestone. Streaming products such as the The Apple TV 2, Roku, and Amazon Fire, which are the hardware side of the streaming market, are showing great success as well.